As part of Merri-bek City Council’s Shopping Strip Renewal Program, Council is supporting retail businesses located in the Gaffney Street, Pascoe Vale Neighbourhood Centre (Gaffney Village) to help fund initiatives or purchases which supports and enhances the digital capability of those retail businesses.

What kind of works will be eligible for funding?

Works which will be considered for funding could include:

  • The purchase of information technology (IT) hardware (Point of Sale (POS) handheld devices, tablets etc). Please note you will be required to demonstrate how you intend to use any hardware purchased.
  • Software, subscriptions or licences (POS, accounting programs, mobile apps, delivery and pick up ordering, QR code online ordering etc).
  • Website design or development (new or updated website, plugins, written copy, product photography and video etc).
  • E-commerce platform development (selling online and receiving payments etc).
  • Digital marketing and promotion (Facebook advertising, google ad words etc).
  • Consultancy advice (social media support, digital training etc).

Is my business eligible?

To be eligible for the Love Your Shopfront grants program, your business needs to:

  • Have an Australian Business Number (ABN).
  • Operate a business from a commercial site located in Gaffney Village.
  • Have the necessary insurances and permits to operate your business.

Key dates

  • Applications open 18 May 2021 at 9am
  • Applications close 9 June 2021 at 11.59pm
  • Successful applicants’ proposed activity should be completed by 31 September 2021

How do I apply?

Applications are made online by completing a form through SmartyGrants. To successfully submit an application, you must ensure all relevant sections of the application form are completed and attachments are included.

Read the ‘ Shopping Strip Renewal Program  - Digital Business Support Funding Guidelines’

  1. Check your eligibility. 
  2. Seek quotes for your proposal.
  3. Access the application online at Moreland Smartygrant
  4. Complete the online application and attach all supporting documentation (e.g. quotes)
  5. Submit your application online by the due date.

Supporting Documents

1. Shopping Strip Renewal Program  - Digital Business Support Funding Guidelines